For The George Hotel, part of The Belize Collection, the brand direction balances refined luxury with deep cultural provenance. Named after George Price, a pivotal figure in Belize’s journey to independence, the identity honors national pride while elevating the hotel’s contemporary, high-end positioning. The design language blends sophistication with a strong sense of place, drawing from Belize’s heritage, textures, and natural tones to create a visual system that feels both exclusive and deeply rooted in the land it belongs to.
