"Flutter" represents the culmination of my expertise in brand design and my deep understanding of the fashion industry's elegance and craftsmanship. The goal was to create a brand identity that would perfectly embody the essence of this tailor's meticulous attention to detail, superior quality, and timeless style.
The project's exceptional quality and creative execution have garnered recognition in the design community. I am immensely proud to share that the branding work I undertook for "Flutter" was nominated for the highly esteemed "A' Design Awards" and went on to secure a coveted silverware award.
The logo itself is a visual representation of the butterfly's flight, crafted with clean lines and meticulous attention to detail. It encapsulates the tailored precision of the brand, while also conveying a sense of movement and grace. Within the butterfly's wings, I added the brand's initial using the negative space. The colour palette I selected was carefully chosen to reflect the brand's Italian heritage, featuring rich tones of deep viridian green and refined orange.