Everly is a premium superfood drink brand designed to elevate health and wellness through refreshing, nutrient-rich beverages. Packaged in eco-friendly aluminum cans, Everly combines the power of superfoods with vibrant flavors to offer a convenient, sustainable way to boost daily vitality
Everly Superfood Drink Brand: This project involved crafting a complete brand strategy and visual identity for Everly, a premium superfood drink line designed to elevate health and wellness through sustainable, on-the-go nutrition. The concept was rooted in the idea of making wellness accessible and enjoyable, using nutrient-dense ingredients and vibrant, refreshing flavors. The brand is positioned to appeal to modern, health-conscious consumers seeking convenient, eco-friendly alternatives to traditional beverages.
Brand Strategy
For Everly, I developed a comprehensive brand strategy to position the product as a premium superfood drink that champions health, wellness, and sustainability. The goal was to target health-conscious millennials and Gen Z consumers who value clean, nutritious ingredients and eco-friendly practices.
To reinforce the brand’s values, the packaging design was complemented by nature-inspired patterns and clean typography that highlight key ingredients and benefits. I also developed a comprehensive set of brand assets, including digital content, social media templates, and point-of-sale materials, ensuring a consistent and cohesive presence across all consumer touchpoints.
The project culminated in a brand that not only promotes a healthy lifestyle but also aligns with contemporary values of sustainability and wellness.