Olathe, Kansas
Within my art direction role, I had the privilege of collaborating with Kia on an exciting project that involved conceptualizing editorial composition images for their latest car models.
Working closely with the Kia team, I embarked on a journey to create visually captivating and compelling imagery that would showcase the essence and allure of their vehicles. As an art director, my primary focus was to bring forth a cohesive visual narrative that harmonized with Kia's brand identity while highlighting the unique features and design elements of each car model.
Drawing upon my expertise in composition, lighting, and storytelling, I meticulously crafted each editorial image to evoke a sense of excitement, elegance, and innovation. From selecting the ideal locations to curating the perfect props and coordinating with the photography team, every element was thoughtfully considered to create a captivating visual experience.